Times are changing for Dealership Marketing

Are you putting dealership marketing dollars into the right mix to get the most bang for your buck? Dealership marketing should be a working formula of outbound (radio, TV, and print ads) and inbound  dealership marketing (website, email, social media, and mobile) take ROI to a whole new level. Especially when you fully embrace and incorporate digital.…

Celebrate National Dealership Day #dealerday

National Dealership Day is Here! Today is National Dealership Day #dealerday, and we invite you to celebrate with us! It’s another reason for dealers to offer great incentives, in-store promotions, and sales to customers willing to make a purchase on May 16th. For customers, what a better way to save and buy from your favorite…

How Dealerships Can Use LinkedIn Advertising to Generate Automotive Leads

Dealership Marketing Strategies for LinkedIn Advertising LinkedIn recently rolled out a new lead generation form for marketers to use when sponsoring posts. Prior to this form, advertisers struggled with measuring ROI and converting leads to customers. We know impressions, engagement, clicks and click thru rates… but what about the who, when and why without having…

IP TARGETING IS ONLINE BANNER ADVERTISING THAT POWERS YOUR DEALERSHIP’S DIGITAL PRESENCE

Database IP targeting displays digital advertisements directly to your consumer’s in-home tech devices – tablets, mobile phones, and laptops. Think of it as the post office of the internet. The post office delivers mail to homes, and IP targeting delivers digital messages to homes. IP targeting is effective and simple. How IP targeting happens is…

stuker training

The Power of Personal Branding and Selling Yourself with Reviews

 Article by Tom Stuker (@TomStuker | LinkedIn | Facebook | Website | ATN) Branding and reviews are important for dealerships, but are you correctly using these marketing opportunities to benefit you as a salesperson as well? Manufacturers are promoting their brands. Dealerships are promoting their brands. But, have you ever stopped to think, who is consistently promoting you? You are promoting you! You are the face…

Grow Your Dealership’s Social Media Presence at #DealerHour with Subprime Dealer Services

 Article by Kelly Lyvere (@kellylyvere | linkedin) There’s an adage that goes, “Surround yourself with people who bring out the BEST IN YOU!” And the same goes for brands, which is the exact reason Subprime Dealer Service’s (SPDS) is on a mission to BRING OUT THE BEST in car people and automotive dealerships over Twitter. Twitter you…