Inbox vs. Mailbox, the advantage may surprise you.

Direct mail is a traditional marketing method that is oftentimes overlooked in today’s digital age. A new study asked consumers to recall advertisements they were recently exposed to. Recognition was 70% higher for those exposed to direct mail vs. digital ads. This might come as a surprise to marketing professionals. What makes direct mail a…

Subprime Dealer Services at the 54th Annual Northwood University International Auto Show October 6-8th, 2017

Free show, 100% student run, over 500 vehicles (everything from Ferrari to Ford) Join SPDS Friday October 6th, 2017 from 1pm to 6pm. We will be hosting a booth in the Aftermarket Section of the show with our friends from Stuker Training. Tom Stuker himself will be onsite to answer any automotive training questions you…

Times are changing for Dealership Marketing

Are you putting dealership marketing dollars into the right mix to get the most bang for your buck? Dealership marketing should be a working formula of outbound (radio, TV, and print ads) and inbound  dealership marketing (website, email, social media, and mobile) take ROI to a whole new level. Especially when you fully embrace and incorporate digital.…

Five Simple Steps to Successful Credit Bureau Leads

Credit bureaus – not only are they great for qualifying customers, but they are also great for generating new business! When it comes to qualifying, bureaus provide the necessary insights to determine what type of vehicle, price point, etc. for a prospect. As for generating new business, bureaus can tell you who has been out…

Celebrate National Dealership Day #dealerday

National Dealership Day is Here! Today is National Dealership Day #dealerday, and we invite you to celebrate with us! It’s another reason for dealers to offer great incentives, in-store promotions, and sales to customers willing to make a purchase on May 16th. For customers, what a better way to save and buy from your favorite…

Let Our Stuker BDC Set Your Appointments

Stukerize Your Lead Program Berta Jimenez, our BDC Director, announces that dealerships now have the option to include Stuker BDC services with their lead programs. Whether you have a BDC or not, dealerships use it because our staff is certified and trained in Stuker’s outbound and inbound call techniques allowing them to maximize the number of appointments set each…

Wes Crumby, CEO of Subprime Dealer Services, and Tom Stuker Talk Dealership Special Finance on CBT News The Tom Stuker Show

Wes Crumby Shares His Money Making Secrets Within The Special Finance Office

Crumby Reveals The Shark Tank Approach, How to Turn a $600 Deal into a $3,000 Deal and More… This week our CEO Wes Crumby joined Tom Stuker at CBT News to air a feature segment on special finance. Wes shares his knowledge and experience on the subprime industry, lenders, inventory, responsibilities, best practices, and how to make more profit…