Times are changing for Dealership Marketing

Are you putting dealership marketing dollars into the right mix to get the most bang for your buck? Dealership marketing should be a working formula of outbound (radio, TV, and print ads) and inbound  dealership marketing (website, email, social media, and mobile) take ROI to a whole new level. Especially when you fully embrace and incorporate digital.…

Wes Crumby to Speak About Bankruptcy Lead Programs at Prestige Dealer Conference

A discussion on automotive bankruptcy leads. Wes Crumby, CEO of Subprime Dealer Services, is to host a discussion on bankruptcy lead programs during the 11th Annual Prestige Dealer Conference. The conference – themed Elevate (learn, network and grow) – is to take place August 15-17th at the Snowbird Mountain Resort in Utah. Alex Cooke, Corporate Finance Director…

Five Simple Steps to Successful Credit Bureau Leads

Credit bureaus – not only are they great for qualifying customers, but they are also great for generating new business! When it comes to qualifying, bureaus provide the necessary insights to determine what type of vehicle, price point, etc. for a prospect. As for generating new business, bureaus can tell you who has been out…

Noncompliance and Fraud Prevention for Car Dealers

Prevent jumping through hoops to remain compliant. Noncompliance and fraud could cost a dealership more than its current overhead. Audits and lawsuits are unwanted distractions that pull attention and profits away from business goals. A few of the most common regulations that come up in dealerships are the Fair Credit Reporting Act (FCRA), the Red Flag…

Subprime Lead Calculator Shows Dealership Payout

Determine How Much Money Your Dealership Can Make On A Subprime Trigger Lead Program Our subprime lead calculator shows special finance and finance managers the financial perks of having a trigger program at their dealership. For smaller and independent lots looking to add 20 units a month, a trigger program payout could land you in the…

INSTALL A PROACTIVE, MANAGED CULTURE WITHIN YOUR DEALERSHIP

DITCH THE REACTIVE CULTURE. PROACTIVE ACHIEVES RESULTS. Dealerships nationwide have been considering shifting from a traditional open floor within their dealership to a more proactive, managed culture that is appointment driven. But why? Well, most of them are looking to answer this industry wide question- If my salespeople are at work for such long hours, why…