Interest Grows for Trigger Lead Web Searches

Google Trends keyword search on “Trigger Leads” show that since 2004 web searches and interest in trigger leads have grown and are holding pace with historical highs. Automotive trigger leads are potential buyers that have had their credit score report pulled by a dealer or lender within the last 24 hours. They are considered “hot”…

Prevent your Business Cards from Getting Trashed

 Article by Tom Stuker (@TomStuker | LinkedIn | Facebook | Website) Handing out business cards require strategy because without it people fail to remember you for future business needs. Being forgotten might mean losing a repeat customer or worst it could prevent you from getting that next referral. After all, referrals are the Holy Grail for…

Success is like an Iceberg

 Article by Kelly Lyvere (@KellyLyvere | LinkedIn) Somewhere along the social sharing chain started a notion that still lingers today; a theory that compares success to an iceberg. The “tip of the iceberg” is the height of success – the point at which success becomes visible and recognizable to others. The overall exposure and reach will be different…

Automotive Leads Should Include Discharged Bankruptcy Filings

 Article by Jennifer Moore (@jenspds | Linkedin) Consumers just receiving bankruptcy (BK) dismissal are on the rebound to begin building their credit again. Frequently included in the rebuild process is the opportunity to buy another automobile. A few lenders, like the Credit Acceptance Corporation (CAC), want to work with these consumers to help them re-establish their financial foundation.…