Automotive Trigger Leads and Direct Mail Boost Dealership Traffic

Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How do we know that? Shoppers having had their credit score report pulled by a dealer or lender within the last 24 hours in order to obtain automotive financing may have decided to go in a…

Tom Stuker to Host Automotive Sales Training Workshop in Ohio

Dealerships and automotive salespeople are invited to a day of training with renowned sales and BDC trainer, Tom Stuker. Stuker is to host his “Guaranteed Sales Success” workshop on Thursday, May 7, 2015 at the DoubleTree by Hilton in Columbus, Ohio from 9:00 a.m. to 4:00 p.m. Attendees can expect to learn how to sell 20…

High Interest Continues for Automotive Trigger Leads

Automotive trigger leads continue to trend in Google’s keyword search report. Interest in trigger leads are growing and have been for the past several years. Last year, while conducting the same report, data indicated growth since 2004. In Google’s latest report, March 2015 marks an all-time, record-high search of 100, the highest rating possible. The second…

subprime dealer services

Vote SPDS for Direct Mail in Dealers’ Choice Awards

Pay-it-forward to your favorite service provider(s) by voting for them in the 2015 Dealers’ Choice Awards! The awards recognize the auto industry’s leading third-party vendors, suppliers and finance companies that help dealers succeed! Dealers and dealership personnel are invited to vote now through Wednesday, April 15. The award program has 29 categories – our category of…

stuker training

The Power of Personal Branding and Selling Yourself with Reviews

 Article by Tom Stuker (@TomStuker | LinkedIn | Facebook | Website | ATN) Branding and reviews are important for dealerships, but are you correctly using these marketing opportunities to benefit you as a salesperson as well? Manufacturers are promoting their brands. Dealerships are promoting their brands. But, have you ever stopped to think, who is consistently promoting you? You are promoting you! You are the face…