3 Perks to Establishing a Successful Special Finance Department

Perk 3 sends a flood of customers straight into the showroom. There are many perks to having a special finance department and even more when running a successful one. With the right network of lenders, advertising programs and inventory, a special finance department has the potential to produce upwards of 35 additional units a month…

Inbox vs. Mailbox, the advantage may surprise you.

Direct mail is a traditional marketing method that is oftentimes overlooked in today’s digital age. A new study asked consumers to recall advertisements they were recently exposed to. Recognition was 70% higher for those exposed to direct mail vs. digital ads. This might come as a surprise to marketing professionals. What makes direct mail a…

Subprime Dealer Services at the 54th Annual Northwood University International Auto Show October 6-8th, 2017

Free show, 100% student run, over 500 vehicles (everything from Ferrari to Ford) Join SPDS Friday October 6th, 2017 from 1pm to 6pm. We will be hosting a booth in the Aftermarket Section of the show with our friends from Stuker Training. Tom Stuker himself will be onsite to answer any automotive training questions you…

Subprime could be the answer to your sales slump.

The auto industry forecasts a sales slump through 2021. Borrowers are assuming more debt due to the increase in cost of goods and stagnant wages, making disposable income harder to come by. So how do dealerships and automotive companies stay afloat during slips in demand? Automotive companies usually look to their captive lenders in times…

Times are changing for Dealership Marketing

Are you putting dealership marketing dollars into the right mix to get the most bang for your buck? Dealership marketing should be a working formula of outbound (radio, TV, and print ads) and inbound  dealership marketing (website, email, social media, and mobile) take ROI to a whole new level. Especially when you fully embrace and incorporate digital.…

Wes Crumby to Speak About Bankruptcy Lead Programs at Prestige Dealer Conference

A discussion on automotive bankruptcy leads. Wes Crumby, CEO of Subprime Dealer Services, is to host a discussion on bankruptcy lead programs during the 11th Annual Prestige Dealer Conference. The conference – themed Elevate (learn, network and grow) – is to take place August 15-17th at the Snowbird Mountain Resort in Utah. Alex Cooke, Corporate Finance Director…

Five Simple Steps to Successful Credit Bureau Leads

Credit bureaus – not only are they great for qualifying customers, but they are also great for generating new business! When it comes to qualifying, bureaus provide the necessary insights to determine what type of vehicle, price point, etc. for a prospect. As for generating new business, bureaus can tell you who has been out…

Noncompliance and Fraud Prevention for Car Dealers

Prevent jumping through hoops to remain compliant. Noncompliance and fraud could cost a dealership more than its current overhead. Audits and lawsuits are unwanted distractions that pull attention and profits away from business goals. A few of the most common regulations that come up in dealerships are the Fair Credit Reporting Act (FCRA), the Red Flag…