Caliber BK

Three Reasons BHPH Dealers Should Target Open Bankruptcies

Your Buy-Here-Pay-Here (BHPH) dealership is already targeting credit-challenged automotive shoppers. Individuals having filed bankruptcy also face credit hurdles and are hot prospects to add to your lead generation strategy. Here are the top three reasons why BHPH dealers should begin targeting open bankruptcies before discharge: REASON 1: Build relationships with future automotive buyers Open bankruptcies…

Automotive Trigger Leads and Direct Mail Boost Dealership Traffic

Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How do we know that? Shoppers having had their credit score report pulled by a dealer or lender within the last 24 hours in order to obtain automotive financing may have decided to go in a…